Major designer furniture store

in the South of Russia

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CREATIVE DIRECTOR AT DSKALD.RU

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Design Sklad

Dskald.ru is a large designer furniture store, with more than 250 customer pick-up points all over Russia. The store sells top-of-the-line furniture by such famous brands as Eames, Ghost, Masters, Panton, Navy, Tolix, and others.

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During my work on the project, I designed and visualised more than 75 prototypes for each section and subsection of the website, shopping cart and order placement, personal cabinet and request form.

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The icons for the website were designed as a powerful graphic tool to draw attention to certain information and make it easier for users to process it. The icons facilitated website navigation.

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Adaptive design

The website design adapts to all types of devices to provide intuitive navigation, easy-to-perceive information, and attractive design concept.

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Generating the highest conversion rates, product card and shopping cart required special attention in terms of design. Each page contains exhaustive information to spur a purchase.

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