5 Tips for Product Designers: How to Make Your Products Stand Out

November 28, 2022
3 min read

Creating a new product is never easy. But designing it? That’s a whole different challenge. As the saying goes, you have to see something to believe it. That’s why creating a great-looking design isn’t just important; your products need to stand out from the rest. After all, not everyone will take the time to go through all of your features and specifications. So how can you design your products so that they are at once elegant, functional, intuitive and eye-catching? Here are 5 tips for product designers:

Be aware of your target audience

First and foremost, you have to be aware of the target audience for your product. Who is it for? Why is it important for them to have it? What are their needs and wants? You can find all of this information by researching your audience. Not just demographics and psychographics, but also their financial status and other factors that will help you design your product for them. For example, if your product is only meant for those who make a six-figure salary, then it’s probably not a good fit for those who are starting. Or if your product is meant for parents who are busy with their kids, then maybe it’s not the right fit for someone who doesn’t have kids.

Incorporate user research

This goes without saying, but how can you design products if you don’t take the time to talk to your potential customers? You can use a few different methods to conduct user research, but we recommend collecting feedback via surveys, focus groups and in-person interviews. There are a lot of free tools that make it easy to create surveys and manage your interviews, so you don’t have to waste your time with complicated software. We recommend using online conversation tools like Survey Monkey and Qualaroo to collect feedback from your customers. If you follow these tips, you’ll be able to create a product that’s convenient and useful for your customers.

Make sure your product’s workflow is clear

Having a clear workflow for your product will help you create an intuitive user experience. Every step of your workflow should make sense to your customers, allowing them to complete their tasks more efficiently. Avoid making your customers go through unnecessary steps. If your customer has to send an email, but you make them fill out a form for the same task, then you’re doing something wrong.

Don’t forget to include colour

Colour can have a significant impact on your consumers’ emotions and make your products stand out. It’s important to consider the role colour will play in your design. For example, if your product is meant for children, then you might want to avoid using too many colours that are too bright or aggressive. On the other hand, if your product is meant for professionals, then bright and bold colours can help get the attention of your customers.


To design great products that are at once elegant, functional, intuitive and eye-catching, you have to first understand your target audience. You also have to take the time to conduct user research to make sure that your product’s workflow is clear, and don’t forget to include colour in your design. These are just a few ways that you can design your products so that they stand out from the rest. With the right tips and techniques, you can design products that are both easy for customers to use and visually appealing.

Mike Yukhtenko
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