product leader


London. March 2023.

I'm Mike Yukhtenko, Design Leader passionate about sustainability and durability, I strive to create functional, delightful, and valuable experiences that have a positive impact on people and the environment.

My journey began differently than most designers. Initially pursuing a career in software development, I quickly realised that my true passion lay in design. At 19, I embarked on the journey of self-education in design, and years of hard work, sleepless nights, and countless deadlines eventually paid off.

Though I began with limited knowledge, I embraced the challenge and never followed the traditional "rule-following" path. This unique approach has shaped me into the design leader I am today. I love creating, collaborating, and contributing to the growth and success of companies and teams.

Throughout my career, I have had the privilege of working on diverse projects for global brands such as Meta Platforms, Emirates Airlines, Asus, Armani/Casa, and more. As Senior Product Designer, I contributed to the development and launch of the Asus Zenfone 3 smartphone line, which became one of Asus's most popular products.

At Numan, I, in collaboration with our in-house creative team, successfully reimagined and relaunched the company's brand identity, leading to over 50% recognition among men in the UK. As a design leader, I helped grow the company's platform through careful design decisions, making it one of the fastest-growing startups in the UK.

Restless and aspiring, I never stop to expand my skills and look for new challenges, including Virtual and Augmented Reality projects, development and design of iOS and Android apps, and game design.

Most recently, I joined the design team at Meta, helping the Reality Lab platform shape the future of the work experience. I’m proud to be involved in building a new type of workplace that leverages the latest advancements in virtual and argument reality, artificial intelligence, and cognitive sciences to create a more efficient, engaging, and productive work experience. I’m fascinated by the way modern technologies are transforming our world, and Meta is the perfect example of how these technologies can be used to improve the work experience. This has given me the opportunity to work with some of the world’s top professionals and thought leaders in AI, VR, AR, and other cutting-edge technologies.

Restless and aspiring, I never stop to expand my skills in strategic design leadership and effective stakeholder communication, I am adept at guiding and inspiring creative teams to develop impactful products that deliver tangible results.

In addition to my professional pursuits, I have a passion for education and mentorship. I have created and run educational programs in visual arts through Desbook, benefiting both aspiring and experienced designers. As a mentor at ADPList, I guide designers in navigating their careers, overcoming challenges, and discovering their purpose. My belief in the importance of mentorship stems from the desire to share knowledge and help others reach their full potential.

Aside from design, I have a keen interest in photography. My work has been used by major companies like MarvelApp, Kayak, and Aviasales for marketing and promotional purposes. You can explore my photography collection on Unsplash or Instagram.


my creative process

Each new project is a unique, non-standard task that needs a customized solution. At the same time, you can manage and control the solution development process in order to deliver the desired outcome.


  • Research
  • Analysis
  • Planning
  • Strategy


  • Idea
  • Prototype
  • UX
  • Design
  • Implementation


  • Testing
  • Measurements
  • Assessment
  • Report