The Emirates Pass
The Emirates Pass
Loyalty program for
leading aircraft company
Loyalty program for
leading aircraft company
Loyalty program for leading aircraft company
The Situation. Emirates is a leading airline company in the world, that offers his clients the high-standards service not only in the sky but also on the ground. Trying to restart their unique loyalty program called "My Emirates Pass" company invited me to create the new iOS App.
The Situation. Emirates is a leading airline company in the world, that offers his clients the high-standards service not only in the sky but also on the ground. Trying to restart their unique loyalty program called "My Emirates Pass" company invited me to create the new iOS App.
The Solution. Having tried all the benefits of this program, I created the coherent user experience that gives a unique possibility to dive into the delightful culture of Dubai with the maximum benefits for yourself.
The Solution. Having tried all the benefits of this program, I created the coherent user experience that gives a unique possibility to dive into the delightful culture of Dubai with the maximum benefits for yourself.
What I did.
What I did.
User Experience Design
Visual Design
Art Direction
User Experience Design
Visual Design
Art Direction
User problems and Loyalty problems
The Emirates Pass
Old loyalty program didn't work the way people wanted.
Loyalty program for
leading aircraft company
When the company firstly introduced "My Emirates Pass" they envisioned the program as a useful tool that would help people to meet with the culture of UAE. But then the team met with the clear limitation of the web-based technology:
1. The system could not register the clients. It meant that the development team knew very few about the customers. Also, it was difficult to estimate the effect of the program and expand the affiliate network.
2. The user didn't have tools for filtering and partners' offers.
3. The system didn't consider user preferences and didn't know the context of using.
4. Applying the offer took a lot of time and always required to have the boarding pass.
Measuring success
The Emirates Pass
A lever for activation and collaboration
Loyalty program for
leading aircraft company
Our main aim was to create a simple and convenient user experience that would allow clients enjoying partners offers and save money with minimal effort from their side. Another goal was to expand the affiliate network.
The metrics that would allow us to measure the success:
The metrics that would allow us to measure success:
1. The total amount of deals between partners and users of the program
2. The total amount of the loyalty program partners.
2. The total amount of loyalty program partners.
Measuring success
The Emirates Pass
A lever for activation and collaboration
Loyalty program for
leading aircraft company
Our main aim was to create a simple and convenient user experience that would allow clients enjoying partners offers and save money with minimal effort from their side. Another goal was to expand the affiliate network.
The metrics that would allow us to measure the success:
1. The total amount of deals between partners and users of the program
2. The total amount of the loyalty program partners.
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